Seb Jagoe standing beside kale in a greenhouse

Build healthy soil and grow better vegetables.

I teach people how to get bountiful yields with less work, fewer inputs and no fertilizers or pesticides.

My Story

I taught myself how to grow food... but it wasn't easy.

I knew I wanted to grow my own food, but I had no idea how to start.

Fresh salad greens

01

I wanted to grow my own food + have a beautiful garden

I wanted vegetables that came from a place I knew, grown in a way that made the land better and that fed me, my family and my community.

Fresh salad with leafy greens

02

But I had no idea what I was doing.

The first 3 years, I worked SO hard, but I still had so many weeds, pests, plant diseases and I grew really small, sad vegetables. It was dissappointing.

Fresh salad harvest

03

There is SO much conflicting gardening information online...

I spent so long doing research online, but there is SO much information and SO much of the gardening advice online, was actually hurting my garden.

Seb in an early growing season
Summer growth in the vegetable garden
Seb with garden harvests
Garden beds and paths in summer

The big change

I discovered something that changed everything... and made my garden 10x easier.

At first, I was trying to grow plants. I would focus on getting bigger tomatoes, or growing better kale.

And that sounds reasonable, right?

Except that when I changed my perspective, everything in my garden because 10x easier, and I grew way better vegetables with less work.

How to Build Soil?
Seb in the kale garden
Summer vegetable bed growth
Seb taking a camera selfie in the garden
Abundant garden plants in summer

The lesson

Stop growing vegetables. Start growing soil.

I know this distinction doesn't sound like much, but it's the single most important shift you need to make if you want to grow better vegetables.

The health of your plants (vegetables, fruits, and even nuts) all starts in the soil. Healthy soil grows healthy plants.

Healthy plants resist pests + diseases, have more nutrition inside them (so they're better for you) and they grow themselves for you.

Seb in an early garden
Late summer vegetable garden beds
Seb holding kale from the garden
Morning light over vegetable garden beds

What changed

Build healthy soil and your vegetables grow themselves.

I know this sounds too good to be true, but this soil-first gardening approach completely changes everything.

Instead of constantly worrying about which amendments you need to buy or how to get rid of specific pests like slugs or hornworms on your plants, you simply focus on one thing and one thing only.

You focus on your soil. If you build healthy soil, everything else in your garden will follow.

The soil-first approach

Want to build healthy soil today?

I wrote a quick intro guide that explains all the basics so you can get started building amazing soil today. (Oh, and it's 100% free!)

Get the free guide now.

Ready?

Want to grow better vegetables with less work?

Understand what soil actually is.

Soil is a living ecosystem and understanding that changes everything. When you let the natural soil processes work, gardening becomes joyful and easy.

Feed your soil, not your plants.

Many fertilizers feed your plants directly. This keeps you hooked on buying more every year, instead of feeding your soil and needing less inputs every year.

Do less. (No seriously)

So much of the conventional gardening advice you find is actually creating more work that you could be letting nature do for you. Stop asking what you can do, and start asking what you can stop doing.

Did you know?

Some fun facts about healthy soil

1 billion soil organisms in a teaspoon of active soil
10 km of fungal hyphae in a teaspoon of soil
Late summer garden beds
1000+ lbs of earthworms in 1 acre of healthy soil
1 gram of healthy soil contains up to 10 billion living cells
Abundant garden plants in summer
Morning light over vegetable garden beds

Healthy soil is the key to a better garden.

Healthy soil grows healthy plants. It's that simple. Want to build healthy soil? Get the free guide now!

Get the free guide
How to Build Amazing Soil free guide cover

Free guide

Want to build amazing soil today? (for free)

I wrote a quick intro guide that explains how to feed your soil correctly, so you can grow better vegetables with less work.

Get the FREE guide now!

Seb filming in a garden